“We are thrilled to partner with the longstanding tradition of top-quality sports and entertainment that the San Diego Sports Arena has established throughout its legendary existence,” said Bruce Howard, general manager at Valley View Casino & Hotel. City documents pegged the deal at $1.5 million for the first five years, equating to about $157,000 for the city. The business pact is slated to take effect Nov. The revelation was made by representatives of the North County casino/hotel and AEG Global Partnerships, which negotiated the multi-year accord. 12 after an official thumbs-up from the San Diego City Council. The popular sports and entertainment venue was renamed the Valley View Casino Center on Oct. The iconic San Diego Sports Arena in the heart of the Midway District will again bear the name of a corporate sponsor.
